Disney Interactive Will Provide Content To YouTube Next Year

The companies announced this morning that Disney will bring “family-friendly video entertainment” to Google’s video site as well as Disney.com beginning early in 2012.”Programming will include video drawn from relevant family-friendly content currently available across YouTube, original video produced by Disney, as well as a blend of current Disney Interactive original series, select Disney Channel programming and Disney user created content,” the companies said this morning. First up in February will be an original video series based on Disneys hit mobile game Wheres My Water? and its main character Swampy.With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disneys legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer, Disney Interactive Co-President Jimmy Pitaro says. YouTube’sGlobal Head of Content Partnerships Robert Kyncl says his operation has 800 million users worldwide.